Showcasing Your EVP Through LinkedIn

Showcasing Your EVP Through LinkedIn Now theres a lot of ways that a lot of companies and recruiters use LinkedIn to get their next best hires and the Australian telecommunications company Optus is no different. Jaclyn Majarich is the Employer Brand Manager at Optus and she reveals how they use LinkedIn very effectively to spread their employer value proposition and employer branding messages. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: • What Tomorrow is ours to create means • Why they have a big presence on LinkedIn • WhatOptus Live means and how it works • Why they offer rewards • What Usain Bolt has got to do with the company You can connect with Jacalyn here.

Write an Objective in Resume and Avoid Writing Crap!

Write an Objective in Resume and Avoid Writing Crap!How can you expect to be able to write an objective in resume if you don't know how to write a resume? This is the question I asked myself many times when I was a fresher in a department of accounting and had a resume editing job to do.How do you make it more effective? It is a known fact that writing is not a part of a resume that you see. You might get some information like the name of the organization, the position held by the person and the date of hire but the main issue remains as how to deliver your personal statement and you as a professional have the answer to that.The first thing you should do is identify your current needs and make a list of all the requirements you would need to fulfill. This means that you should have an understanding of your career goals. You can see the main skill sets, you can be expected to have and work out your future goal accordingly.Consider these skills as a roadmap to reach your goals. When yo u are looking for that perfect job, a huge chunk of the decisions are left to you. Without the knowledge of where to start, you might end up wasting time and money. That's why the right objective in resume is one important factor that should not be ignored.I want to tell you something that will surprise you, because I have seen this happen several times. When you start writing your resume, you find that you are not able to put into words your strengths and the reason why you should be selected for the job. This is the reason why you need an objective in resume.Since you are a fresher, you need to talk about your strengths and weaknesses. You should never have a resume that mentions skills and qualifications but it's all based on your personal statement. This way, you are able to know what you lack and how you can improve on those things. You don't want to be considered for a job just because you have a master's degree in architecture.Get a little creative with this and think of the things that you will do well. Your resume has to say more than the bare facts about you. You need to get into specifics like what you have achieved so far and the reason why you deserve the job.An objective in resume is a great tool to help you land that job. If you know how to write it, you don't need to spend time writing it yourself.

Grow Your Personal Brand by Coworking - Personal Branding Blog - Stand Out In Your Career

Grow Your Personal Brand by Coworking - Personal Branding Blog - Stand Out In Your Career So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur.  You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning. Ah, this is the life!  But here is the wake up call.  After some time, you discover the distractions of working at home. The TV calling you, the sound of your partner or kids, or the complete and utter deafening silence. Time to head off to Starbucks for free wi-fi, coffee, and PEOPLE! Wake up call #2! There are too many other distractions, you cannot plug-in your laptop, and the staff keeps giving you the evil eye for squatting over 3 hours for only a cup of joe. What can you do? Suddenly you start wondering if the life of an entrepreneur is all it is cracked up to be. Why cowork for your personal brand? Humans are social creatures.  And I dont mean social media creatures!  We need and almost crave real social contact. This is where coworking enters the picture. Coworking allows anyone working independently to work with others in a shared office space without having to worry about an office lease or utility expenses. The key benefit of coworking is the tremendous flexibility in terms of membership and the collaborative community that organically grows when like-minded independent workers gather in a common space. Here are three reasons why coworking will work for your brand. 1.  You have a community and a network Solopreneurs are solo, and 1 is a lonely number. Your success as an independent worker is ultimately based both on your ability to communicate your unique promise of value AND a community and network who magnify this value to others. Gone are the days when we say Its who you know that counts. We now live in a world where the new saying is Its who knows you that matters.  If you only focus on tooting your own horn, you are likely to continue down a path of isolation. If you tap into the power of we you have a support structure willing to tout the value you bring to the table. Coworking is one of the best ways to be part of a community of 1s who by nature are looking for others to help build their brand value. 2.  You become part of an indescribable energy A Coworking space has a special energy that you will not find elsewhere. It is neither the bland energy of a typical office nor the retail energy of a coffee shop. Of course the entrepreneurial spirit of one is always strong. We would not venture out on our own if we did not possess a mind-set that most others either do not have, or are not willing to act upon. Now imagine being in a space with 20 or more people with the same spirit and mind-set? The energy of each single person feeds off of all others and the force it produces is intense. It is truly visceral and once you experience it there is no turning back. 3.  You have genuine social interaction In his bestselling book, Tribes, Seth Godin explains it is human nature to seek out and be part of a tribe. People have been doing it for centuries. Today the traditional barriers of forming a community have been eliminated and countless new tribes are springing up each and every day online via social media. Building a successful brand requires an active social media presence to ensure you are digitally distinct, but  this must not replace the physical  human interaction  that is in our bones.  Before social media, we socialized in and identified ourselves by our offline social clubs, sport teams, community groups, etc. Coworking ensures we retain the human side of interaction. It gives us a space to be genuine and real. It offers a place where we can reach out and physically shake hands and verbally say you like an idea rather than simply clicking on a thumbs up icon! Are you an independent worker craving interaction? Do you want a community to help create a buzz for your brand value? Look for a coworking space and let it work for your brand! Author: Peter  Sterlacci  is known as “Japan’s personal branding pioneer” and is one of only 15 Master level Certified Personal Branding Strategists in the world. He is introducing a leading global personal branding methodology to companies and careerists in Japan and adapting it for the Japanese culture. In a culture where fitting-in is the norm, his mission is to pioneer a ‘cultural shift’ by helping Japanese to stand out in a global environment. His background spans over 21 years in intercultural consulting, international outreach, and global communication coaching.

Payment Processing Software - Which Businesses Are Restricted -

Payment Processing Software - Which Businesses Are Restricted - Payment processing software, such as stripe, enable customers to pay for goods or services through electronic means. As expected, automatic payment processing is a highly controlled industry since it deals with private and sensitive financial transactions. The regulations protect all parties involved in the payment process. While most businesses use payment processing software, some are prohibited from using these types of payment methods. The restrictions for each software are found in the service agreement, which you must agree to before using the software. Payment processing software works together to uphold legal regulations. Each financial company has to be careful because of the financial risks that some businesses may pose to the public. Here is a list of some businesses that are restricted from using payment processing software. Illegal Businesses. No payment processing software will support any company selling or dealing with illicit products or services. Most financial institutions enforce a guideline on the ban of products that are illegal in some states but not others. Some businesses will also exploit legal loopholes. For instance, some people will sell trivial drug variants, which are not yet illegal. Some of the unlawful agencies include counterfeits, pirated music, illegal marijuana, and others. Regulated Businesses. Some industries are in strict places and only operate if they comply with specific rules. Some of these rules can be difficult to verify. For instance, it is difficult to confirm whether an online pharmacy is checking prescriptions. Additionally, some shady organizations leave customers unhappy, and this is harmful to the entire integrity of the payment network. As a result, these kinds of businesses are restricted from using payment processing software even though they may be within the law. Financial Risky Businesses. In case a company becomes insolvent or refuses to deliver paid goods or services, payment processing agencies lose money. The customer can initiate a chargeback, and this transaction costs money. The chargeback process is a risky process for businesses with a long wait between purchase and delivery. Payment processing institutions tend to avoid this kind of financial risks. Companies that pose a Brand Risk. Payment networks and financial institutions care about their brand and reputation risks. There are some businesses that payment networks do not want to be associated with even if there is a market demand. For instance, a business selling pornography or a sex toy shop. Although most payment networks do not reject businesses based on the type of brand, they have to enforce restrictions of their financial partners. The agency may be legitimate, but payment networks have to limit their support for such companies. Businesses that attract Fraud. The law demands that every financial institution should monitor the usage of funds to prevent money laundering and other criminal activity. Some organizations will deliberately draw fraud. Others will accidentally or intentionally delete the origin of money making them an accessible channel for illegal transactions. Financial institutions often avoid working with businesses in either of these categories. You may have noticed that stripe lives in a tangled thicket of regulations. However, some payment processing software will have less severe restrictions. Here is an example of a payment processing alternative to stripe, which will meet your needs.  

Resume Styles - What Do You Need to Know?

Resume Styles - What Do You Need to Know?There are several resume styles in use today. Many of them are effective and some do not show you the best ways to highlight your skills and accomplishments, which is why it is vital to be well versed in the current trends in resume writing.Resume style has become increasingly important since the invention of resume formats. With these computer programs, and the additions made by different companies that they may have on their payroll, there are now many styles to choose from. Thus, it is important to know the format you want to use in order to be certain that you do not miss anything.Resume style is used primarily for one reason. To separate a resume from an email. There are many resume formats out there, but the most common and easily identifiable are the three basic styles. They are; chronological, chronological/professional, and structured.While each resume format is used for a different reason, one basic idea is used for all three. That i s, when you look at the content of the resume, you will see a summary of the resume, followed by the cover letter. This is the format the majority of people use when they are doing their initial research into how to write a resume.Since the content of the resume is less important, this is the format to use if you have no organizational skills. It will make it easier for the person doing the interviewing to see your skills and accomplishments in one spot, rather than being scattered throughout the document. You may also consider this as one of the skills you would like to develop, so the resume is going to help you get there. Using this format allows the employer to quickly see that you are an employee with organization skills.A chronological resume is used if you are hoping to catch the attention of the employer during the interview. The advantage to this style is that itis somewhat functional. The resume shows the applicant's accomplishments, the dates of those accomplishments, and highlights the key ones. It will also highlight their successes in meeting deadlines. It is also a good way to get an employer to see that you can work independently.The best resume format for a professional is called the structured resume. It also has the advantage of being able to fit into the normal confines of a resume, if you need to look at it quickly. While the format has been around for years, its format has changed slightly over the years, as other styles have emerged and been successful.It is important to understand each of the resume styles that are out there. It is a personal choice to use one of them. So, before you even start creating your resume, make sure you consider all of your options, and make sure that you know what you are looking for.

What is your personal brand saying to others

What is your personal brand saying to others What is your personal brand saying to others? What is your personal brand saying to others? November 20, 2009 by Career Coach Sherri Thomas 3 Comments What is your personal brand saying to others? Getting bigger promotions, better clients, and a richer career depends largely on how you’re perceived by senior managers, business associates, and potential employers. That means that people are the jet fuel behind your career. People can promote you, hire you, mentor you, inspire you, or introduce you to others who could hire you. So if you’d like to get into a career that actually inspires you to get out of bed in the morning, then a good place to start is by polishing up your personal brand. * Send the “right” messages. Everything you do and say sends messages to your senior managers, clients, peers, networking contacts and potential employers. Your words, actions, presentations, reports and work deliverables all shape the perceptions others have about you. You influence people through your actions and your words so make sure both are in sync. Send a crystal clear message that focuses on the value that you consistently deliver to a company or client. Your “value” is a unique blend of your strengths, professional accomplishments, and personal characteristics such as being a good leader, risk taker, problem solver, strategic thinker, etc. All of these things combined make up your “value package” which makes you truly unique from a crowd of colleagues, business associates, and even job applicants. If you’re currently working with a company and you’d like to stay there, then you may want your message to be that you deliver high quality and results. For example, if you’re in sales then your message should be that you consistently generate revenue. If you’re a creative director then your message should be that you consistently develop fresh campaigns that increase sales. Take every opportunity to send your value message through project updates, status reports, presentations, hallway conversations, business networking events, in your resume, and in your interviews. Talk about the results or the success of the projects and teams you’ve led, or the benefit they added to the company like generating more revenue, saving costs, or making the company be more competitive. If you want to be seen as a problem solver then talk about the challenges that your team overcame, and the key lessons that you’ve learned. The key is to role model the “value” that you provide by consistently demonstrating it, living it and breathing it. * Go for the “High Value” Projects. Getting on the right projects and delivering strong results is the single most effective way to boost your personal brand. That means aggressively going after those projects that generate money, save costs or make the company more competitive. Just like everyone else, you have 8-10 hours a day at work. Now, you can either spend those hours parceling out your time in bits and pieces working on a variety of tasks and assignments, or you can concentrate your efforts on making major contributions that generate BIG results. Consider where you can make the biggest impact for your organization and aggressively go after those assignments. Successful professionals don’t leave it up to their managers and senior leaders to drop plum projects in their lap. They drive their career by volunteering for, or even creating, projects that make the biggest impact. * Get into a career where you can thrive (not just survive!) It’s impossible to have a powerful personal brand if you’re just going through the motions at work. If you’re walking around dull and listless (like the Clairol Herbal Essence girl before she shampoos her hair), then others are sure to see you that way. You need to be in a career that challenges you, flexes your professional muscles, and excites you! Think about what kind of work you want to be doing. Start by identifying the three key ingredients you need in the work itself to be happy and fulfilled such as leading teams, working on creative projects, developing new technologies, etc. Once you’ve defined the three key ingredients, then do whatever it takes to drive your career towards that vision. So what is your personal brand saying about you? Powerful personal brands don’t just happen overnight. It takes time, focus, and commitment, but the payoff is a deeper, more meaningful career. CAREER SMART-5 Steps to a Powerful Personal Brand can help you find YOUR personal brand.

Play It Smart With Job Boards - Hire Imaging

Play It Smart With Job Boards - Hire Imaging These are my favorite three job boards: Job boards â€" or job search engines, are websites that enable employers and job seekers to find each other. Today, they are a common strategy in the hiring connection, allowing employers to post their job openings and job seekers to post their resumes or apply. Some allow employers and job seekers to track their conversations with each other and give employers ways to sort and rank candidates against each other. Job boards are usually free for job seekers, although there are some exceptions (typically in the area of executive jobs). They range from large-scale generalist boards, to small niche boards (technology, finance, engineering, and many more). These are my favorite three job boards: https://www.linkedin.com/jobs/ (a nice one-stop shop in many ways) https://www.glassdoor.com/index.htm (robust interaction and connection) https://www.indeed.com/ (aggregator that pulls jobs from multiple places and has advanced search functions) Keep in mind that you have a 10-20% chance of finding your dream job out on job boards, so watch your time! Do not spend more than 20% of your job search time on them. Things to know about job boards: Job boards get paid to support employers, not job seekers (except for a tiny faction). They absolutely try to draw you in, but remember that they are there to serve the employer. Job boards are very competitive. Thousands of people see, visit and apply with the job postings. You are competing against every one of them without benefit of know who your competition is. Some sites are changing this, to let you see who you are up against. The big job boards are expensive for employers, so the job for you may not be posted out on those sites. And if it is posted on a job site, it is likely only posted on one of the big boards. Most employers search only on resumes posted within the last 30 days. So, if your resume has not been tapped in more than 30 days, employers will probably not find you. Play it smart using job boards: Remember that job boards can be time zappers! If you apply online, it helps to follow these guidelines: Pick from 3 to 5 (blend of major and niche/specialty). Then make a quick search on these sites based on your goals. Make sure they’re the right fit. When applying online, use keywords on your resume and applications relevant and customized to the job. Then post your resume or submit your application. Be clear and concise about what you want. Set up “job agents” on these job boards to drive jobs to you. You establish your preferred criteria, and the boards send you jobs that match. Fine-tune your criteria  once you start seeing jobs and know that either too many or too few jobs are coming your way. Once you see a position that really interests you, go to your network for contacts inside that company. Preferably, first, see if you can get connected through your network. If not, apply online. If you are employed during your job search, think about posting confidentially. Delete any job invitations that come to your confidential resume that are not a fit for you. If the sender does not know who you are, they won’t know you have deleted it. This will save time for you and the person who sent it to you. Refresh your resume often (at least every 30 days). If you see a job you want, but you know you’re not really qualified (you don’t have at least 8 of 10 required qualifications), don’t apply for it! Even if you think, “Oh, I could do that job,” your being moved to the interview short list online is unlikely. Applying online to something you’re not qualified for can annoy hiring authorities and hurt your reputation with employers you’d like to impress. And your time is worth more than that! Put it where it will serve you well! So, it’s back to networking and referrals  â€" spend most of your time here! Do you have ideas about job boards? I’d love to hear from you. Please comment below.